Sareena Beasley (SB): What is Swapnista?
Keren Charles (KC): I started Swapnista to encourage women to swap, not shop, in order to update their wardrobes without spending too much money. From that, the Swapnista events emerged as a chic alternative to shopping for a "new-to-you" wardrobe. Specifically, with Fashion Envy Dress Boutique, we offer once-loved fashion from attendees & donations from retailers & designers. We also allow you access to a wide array of accessories in our vendor suite, a pampering lounge, and specific items are donated to a local nonprofit.
SB: Which nonprofit are you working with?
KC: Operation PROM Atlanta. We provide free prom dresses to high school seniors that are in need. Phaedra Parks, Real Housewives of Atlanta, is among some of the celebrities that have donated to this worthy cause. We will be accepting donations until March 19, which is the big prom give-a-way. Students can obtain applications from their high school counselors (North Fulton County and Atlanta Public Schools) to be a potential recipient. They will receive complimentary hair, makeup, styling consultations and of course a PROM dress.
As a personal stylist I always work with women to help them achieve a certain look, and I truly believe that young women need this encouragement as well.
SB: When did you develop an eye for fashion?
KC: When I was a little girl. I have always enjoyed dressing up. Growing up in a single family household, we didn’t have a lot of money, so I developed a love and eye for my own style, even when shopping at thrift stores. My style can’t be defined in a box, but it is always chic and classic.
SB: What is one of your most memorable styling projects?
KC: I have been so blessed to have worked with women such as Ann Huff, who I styled for President Obama’s inauguration, and so many others. Overall, I enjoy working with the everyday woman, and creating their extraordinary looks.
SB: How can we get that quick fix?
KC: Visit www.fashiontoenvy.com
